Light your path to innovation and growth with BrightFire
BrightFire offers simple, fast-to-implement, industry-specific software and business practices to transform innovation pipeline management, product portfolio prioritization, and resource planning, deployable in as few as 30 days.
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This enables CPG, food, chemical, process manufacturers and other diverse companies to quickly improve innovation decision-making, reduce risk, and more consistently achieve their strategic objectives and financial growth goals.
Curious to learn more? Let's talk.
Consistent Growth is a Consistent Challenge
The most critical business process in any company is the cross-functional work to deliver on innovation and growth plans.
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But research shows most companies struggle—the success rates for strategic initiatives and new products are often no better than a coin flip! The result: leaders regularly fail to achieve their goals for long-term growth in revenue, profit, and volume.
Why is Innovation Success so Hard?
Companies are already complicated. So are people.
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So when a business process—like innovation—spans the org chart, these complexities are magnified due to inherent challenges in cross-functional coordination.
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These cross-functional challenges exist at all levels of a company, from senior leadership teams to routine innovation teams.
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And too often, these processes are only supported via manual, ad hoc tools.
Too Often, Innovation Leaders Operate in the Dark
Because of these challenges, it is surprisingly difficult for business leaders to answer fundamental questions about their innovation and growth efforts. For example:​
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How will innovation help deliver on our strategic growth plan and meet shareholder commitments?
Are my R&D resources focused on the highest-value opportunities? Do we have enough resources?
Will our new products achieve our profit goals? Do they address customer needs?
Are they differentiated?
Are my plants ready for new/ changed products coming in the pipeline?
Too Often, Prioritization Doesn't Happen
The lack of good information at the senior executive level often leads to a lack of prioritization and a "just do it all" mindset. This creates stressed and over-burdened resources, unlikely to succeed.
The Dream
Agreement on agenda, priorities, process
The Reality
No common agenda, priorities, process
The BrightFire App for Innovation Pipeline Management
The BrightFire App for Innovation Pipeline Management offers simple, fast-to-implement, industry-specific software and business practices, deployable in as few as 30 days. It provides:
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Process enablement. Right-sized, improved ways of working, mapped to real-world needs
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100% visibility of the innovation pipeline, enabling insights, cross-functional alignment, optimized decision-making
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Simplicity. ‘Project-on-a-Page' and automated steps that streamline cross-functional work, save time, ease adoption
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Why it Matters:
Stay on Target for Growth
Cross-functional executive and operating teams must continually learn and make critical adjustments on the path to innovation success.
BrightFire’s solution automates this essential learning and adaptation process, enabling more predictable and consistent growth.
This is also how high-performing innovators achieve outcomes such as:
Increased
success rate
of new products
by up to
2.3x
Improved
time to market
and time to value
by up to
60%
Increased
revenue/profit
from new products
by over
3x
Innovate Faster and Smarter with Simple, Trusted Software
BrightFire's solution, the BrightFire App for Innovation Pipeline Management, is powered by the Shibumi® technology platform.
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For over twelve years, this simple yet powerful platform has been used by the world's most respected advisory firms to help clients automate digital and cost transformation processes.
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BrightFire brings this proven platform to the innovation and product development market, offering a complete solution for portfolio governance and prioritization, idea and concept development, resource demand planning, and phase-gate execution.
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How do we do it? Click here to learn more.
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